Ebook (Search Lab)

I contributed to Search Lab’s e-book, entitled“30 SEO Questions Answered by Experts”,  which was based on questions from managers, analysts and Digital Marketing beginners – an excellent option for anyone seeking to better understand what SEO is.

The free e-book is available on the Search Lab website, and covers several topics including: how companies can prepare for Black Friday and other seasonal dates, and how to do SEO without a Marketing, SEO and Google Ads team, among others. The report not only clarifies what SEO is, it also talks about how companies can work with it. I was responsible for answering questions about how to carry out SEO in Marketplaces.

I began by explaining how pages should be treated differently, bearing in mind each one’s characteristics. I then talked about my work at B2W, as well as important topics like  content, technical SEO and App Store Optimization.

Finally, we looked at Analytics, an essential tool for analyzing SEO in Marketplaces. For those of you wanting to find out what SEO is and how your business can use it, you can download the full ebook from the Search Lab website.