URL Builder: Understand the importance
URL Builder is a way for marketers to add campaign variables that can be interpreted by Google Analytics…
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My education content:
Education is the key to becoming a successful digital marketing professional. These days, I’m knowledgeable on this subject but it didn’t happen over night. Study, reading and hard work were crucial factors in my development. As a result, my advice to professionals who want to advance in today’s environment is to consume plenty of content, and keep up with the main tech trends.
After more than a decade in marketing, and having achieved excellent results across a wide range of projects, I now have the freedom to produce content, teach digital marketing professionals, and accept invitations to give lectures and write ebooks. Such is my belief in the power of education that I have decided to share some of my articles here, as a means of passing on information to anyone wishing to learn about this sector.
Check out some of my content below, to stay informed and improve your digital marketing knowledge today:
Content Marketing: Why it’s necessary
Content marketing is the best way to generate free traffic and spread shared links from search engines…
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Buyer Personas: How to align campaigns with your target audience
App Store Optimization (ASO) is a set of techniques to achieve better positions and more visibility in mobile app stores…
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ASO for Google Play and App Store
App Store Optimization (ASO) is a set of techniques to achieve better positions and more visibility in mobile app stores…
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