Endeavor Argentina

I wrote an article for Endeavor Argentina, entitled: “ 7 steps for developing a strong online positioning strategy for your company.”

Endeavor is an organization that supports entrepreneurs with the potential for economic and social impact in their respective regions. In my Spanish-language article, I addressed the SEO steps which are fundamental to increasing a company’s visibility on Google.

These include developing content marketing, and choosing the right resources to develop strong SEO strategies. I also defined the steps required to achieve excellent results in search engines, based on my experience, and explained how each one is an essential component of improved website positioning.

My seven steps were defined as follows:

1.Define your goals;

2.Create a buyer based on the company;

3.Perform an SEO audit;

4.Establish a short-term path and a long-term path;

5.Carry out a good benchmark;

6.Check speed (Core Web Vitals);

7.Consider SEO culture and the importance of measuring your strategy.

The complete Spanish-language article, with explanations for each step, can be found on the Endeavor Argentina website.