TOOLS
digital marketing tools
These are the tools which I consider to be essential for Digital Marketing. They allow me to put together strategies and get results, and each one has its use over the course of a project. Tracking the metrics and data provided by these tools makes it easier for businesses to succeed.
Ghostery
Ghostery is a privacy tool that prevents tracking, allowing users to browse the web with greater security and data privacy, and fewer ads and cookies.
Flippa
Flippa is a great tool for buying and selling websites, stores, applications, domains and online businesses. It is extremely useful for entrepreneurs looking to invest in the digital universe.
WayBack Machine
This tool works like an internet file, letting users explore more than 514 billion web pages that have been cached over time. Comparing the changes and developments that the internet and its websites have gone through can be enlightening.
Streak
Streak is a Gmail pipeline application that helps to improve teamwork and automatically share emails, notes and call logs.
Screaming Frog
A website crawler which can improve on-site SEO by extracting data and auditing SEO issues.
Buffer
Buffer is a tool for publishing content on social networks. You can use it to schedule posts on social platforms, analyze their performance, and increase their reach and engagement.
Heat Map
This tool acts as a literal ‘heat map’, highlighting the areas of websites which people spend the most time looking at. This is helpful for tweaking websites, making them easier to use, directing people towards a specific goal, and even relocating major elements.
Unbounce
This tool allows users to create and optimize landing pages which nudge your visitors towards a specific goal, as opposed to letting them wander distractedly around the website.
SEMrush
SEMrush is an SEO tool that delivers data about user searches and positioning in Google’s SERP. It can be used both to get results for your domain and to acquire information about your competitors.
Ahrefs
This SEO tool has a similar function to Google Alerts, but it focuses on links and keywords, sending important information about your domain and your competition straight to your email.
DeepCrawl
Another useful tool for SEO projects, DeepCrawl indexes pages, covers backlinks and duplicates content, among other fucntionalities.
OnCrawl
OnCrawl is a technical SEO platform which can be used to carry out audits and inform decision making.
Botify
Another SEO platform which produces metrics to improve organic search methods, including technical SEO, content and keywords.
URL Decoder/Encoder
This platform allows you to insert a text string and encode or decode as you wish.
Majestic
Majestic maps the web to supply link data, such as the quality of links that point to URLs and websites.
AppAnnie
AppAnnie is highly recommended for tracking the performance of applications, as measured in revenue and number of downloads.
AppTweak
An ASO tool for apps and games, providing data and insights that can shape strategies to increase app visibility, drive organic downloads, and discover new opportunities for growth.
AppsFlyer
AppsFlyer is a user-to-app measurement and engagement platform.
Surfer
Surfer can be used to optimize pages, create quality content and secure high rankings on search pages. Its scans analyze several factors which can contribute towards an improved ranking.
RankMyAPP
RankMyAPP is an extremely useful App Store Optimization tool that improves app performance.
InVision
InVision is a digital product design platform that helps to provide optimal user experiences.
Nutcache
Accounting and invoicing software that helps users to manage and track their projects and tasks.
Copyscape
Copyscape is a useful anti-plagiarism tool that can detect duplicate content, ensuring that your articles and content are 100% original and authentic.
Atlassian
Atlassian is a development platform whose resources make it possible to manage products with agility.
Envato
This platform helps with the development of creative projects, allowing you to create mock-ups, logos, posts and videos.
Hotjar
Hotjar is a platform that examines users’ on-site experiences, with a comprehensive analysis that goes beyond mere number-crunching.
Supermetrics
Supermetrics compiles all relevant marketing metrics on its analytics platform – from spreadsheets and data visualization tools to data lakes and data warehouses.
SimilarWeb
SimilarWeb is a useful digital marketing tool for optimizing digital efficiency, and visualizing both your competitors’ traffic and overall market share.
