Google Play and Apps Flyer

Participation in the creation of AppsFlyer

I took part in content creation with crucial tips for leveraging the growth of the AppsFlyer app on Google Play.

In the file below, I worked with other experts to provide information on reducing user acquisition costs, evaluating metrics, and devising strategies to better position apps, and thus enlisting the help of Google’s algorithm to win over and retain the right users.

Each expert discussed a case study, and focused primarily on how the AppsFlyer tool can help app developers. AppsFlyer carries out simple and practical analysis so you can understand what’s going on with your app and set goals to improve engagement time, installations, and more.

I discussed the success we had at RecargaPay, where we were able to secure greater user installations and engagement using Universal App Campaigns.

Based on our business intelligence metrics, Universal App Campaigns do not cannibalize our existing Google Adwords traffic, but rather generate new users at lower CPAs. Using relevant ad placements in the Google Play Store, it accelerated our new user growth.

Check out the slides with full content below: