Have you ever stopped to think how much of your web traffic is generated from mobile devices – and what you can do to monetize it?
Online commerce through mobile devices, known as “m-commerce”, is a growing trend in Brazil.
A study carried out by Criteo, a technology company specializing in digital advertising, shows that mobile devices are vital to online purchasing decisions, with high conversion rates. Today’s consumers are increasingly making purchases while on the street, on the subway or on the bus. And they are using mobile and desktop apps to do so.
According to the survey, apps account for 30% of sales on mobile devices among retailers that invest in in-app purchases. Furthermore, apps generate higher conversion rates than their mobile web equivalents. That being said, mobile web is growing too, making up 37% of online sales in early 2018.
Affiliate marketing programs are one of the most profitable and least risky ways to monetize traffic generated through an app, blog, social network or website, by leveraging your credibility. The goal is to help to sell a third party’s products or services, and receive a commission for doing so.
Affiliate programs are widely used in other countries, but they are still little-known in Brazil: there are about 20 times fewer affiliate programs in the country than in the United States. This represents a great opportunity for anyone looking to launch their digital business and monetize projects online.
“There is a significant lack of information about commerce on mobile devices, leading many traders to underestimate the opportunity”, notes Criteo’s General Director for Brazil.
How to get started in an Affiliate Program?
The first step is to look for a platform of great producers, and do a product search to choose the one that best matches the profile of your website, blog or social network page. It is important to consider the target audience and also the relative ease or difficulty of selling the product in question.
When you become an affiliate, you will receive a specific link with a code, which provides the platform with details of sales and commissions. Sharing this link will start attracting income to your business.
Extra Income
The Affiliate Program is an excellent opportunity for individuals seeking extra income – especially in times of crisis, when capital circulates slowly. In this case, paying attention to the products, the social demands of the time and your audience is more important than ever.
You don’t have to be a company to join in – anyone with influence and charisma can sell products using their image alone, using YouTube videos to win people over.
Which companies have an Affiliate Program?
Many companies and platforms offer the possibility to become an affiliate. Here are some examples:
The Shopee Program allows affiliates to promote products via social networks such as Instagram, Facebook, LinkedIn, and TikTok… and even instant messaging apps, such as WhatsApp. If someone makes a purchase using your link, you earn a commission. To take part, simply register on the Shoppee website and wait for the team to contact you.
The e-commerce company responsible for brands such as Americanas.com, Submarino, Shoptime and Sou Barato has an affiliate program too. To become an affiliate, simply register on the site and wait to be approved. With more than 20 million product options to choose to promote, it’s a program that covers a wide range of profiles.
One of the largest Affiliate programs in the world, with a huge range of products, and a great monetization option for content creators, editors and bloggers. Creating links that direct your audience to recommended products allows you to earn money.
RecargaPay also has an affiliate program that allows participants to resell services and receive commissions. Services include mobile top-up, bill payment, gift certificates, Tele Sena and transport cards. To become a partner, just download the app on your mobile and get started.
This Affiliate Program has high commission rates, and is appealing for blogs and tech-related businesses. To take part, simply register and wait 24 hours for verification to conclude. Once approved, you can start placing links and banners on your site.
A long-standing affiliate platform, specialized in infoproducts from Brazil, with a large number of advertisers for digital products such as e-books and courses. Hotmart offers good commissions and an easy-to-use platform. Its wide range of products makes it an inviting option for many different profiles.
Is it easy to earn money through an Affiliate Program?
It depends whether your website or business has the qualities required to make it work. First, it’s important to work with what you love, and choose wisely which products you advertise. If you have a fashion blog, ideally your ads should be geared towards fashion too, as this makes you more likely to sell.
Another determining factor for success in sales is your website’s appearance. It should have a professional, high-quality layout, as this is the only way to convey a sense of credibility and security to your visitors. If you are well-regarded in your niche, and know how to choose the right program and products to advertise, then chances are that you will get good commissions.
Don’t forget to position your ads strategically, stick to a plan and analyze the results. Advertise relevant products, and don’t turn your site into a wall of ads – that won’t work!
Are there any restrictions to participation?
It usually takes companies a few hours or days to respond or accept membership following registration, and some platforms will only accept specific profiles as affiliates. But if you are accepted, you won’t be expected to pay any fees, and will be free to earn commissions from your sales.
Should I get started in an Affiliate Program?
If you have a high-quality website, blog or social network page that looks good, conveys confidence to your audience or has significant influence, then there’s no reason you can’t succeed with this strategy. So get started, safe in the knowledge that everything will work out with a little bit of hard work. And while you’re at it, read this article about Affiliate Marketing Myths.