We’ve been busy at RecargaPay, and a lot has happened since our last update.
On May 17th, RecargaPay and TUNE organized a networking event focused on mobile marketing and new user acquisition. More than 150 marketers joined us to take part in the event, enjoy a drink and discuss RecargaPay’s rapid growth in Latin America. Our success is built around robust tracking and attribution solutions in order to assess the success of each marketing dollar.
The hot topic on the night was the increasing importance of Cost Per Action (CPA) bidding models for new user acquisition. As stated by Richard Fenning, Digital Marketing Specialist, “we have moved completely away from CPI and are 100% CPA. CPI is only a page-view and it doesn’t enter into our key metrics”.
Lucas Ertola, Online Marketing Manager added, “it is not the quantity of installs but the quality of users, that drives our bottom line”. A low Cost Per Install (CPI) is not a goal in itself; the real objective is post-download engagement. The key to success is a combination of acquisition and engagement. In our experience, CPA is the new CPI.
Brett Olson from TUNE shared some macro-level insights, gathered from advertisers using the TUNE tracking platform – notably, the composition of user downloads for Argentina vs. Brazil. On a global level, people often see Latin America as one region. However, the prevalence of gaming apps in Argentina (68%) vs. utilities in Brazil (66%) illustrates the differences in mobile maturity between each market. At RecargaPay, we understand mobile in Latin America, and this insight allows us to provide the most efficient payment solution for our 1.5 million+ active customers across the region.
For more information, check out the Case Study we completed with TUNE last year: RecargaPay rises to #1 top-up app in Brazil using HasOffers
Between May 19th – 21st, we exhibited at Afiliados Brasil São Paulo, the largest Affiliate event in Latin America, for the second year running. With over 2,000 attendees and 60 top speakers, we met many potential business partners and are confident about the development of our affiliate network. To date, we have over 600 affiliate partners at http://aff.recargapay.com/
Affiliate marketing is a great channel for RecargaPay. We partner with a variety of web owners from across the region. Our advertising reach has expanded to reach corners of the internet which the large networks can’t access, and the CPA affiliate model is super efficient for us. Our partners love our $4USD payouts, and the affiliate program continues to grow organically as internet usage increases throughout Latin America.
If you are interested in our affiliate program, you can find more information at: https://recargapay.com.br/en/affiliates
We look forward to the next few months and we have many great developments just around the corner! Watch this space…
Get Shit Done!