RecargaPay is the fourth largest Android Shopping app in Brazil, with over 1.6 million active monthly users.
Our user acquisition efforts are driven by campaigns with Google and Facebook, affiliates and direct relationships with top apps in Brazil.
PSafe is one of the top apps in Brazil. It is the largest Brazilian digital security company to provide cloud-based protection software for Android users.
PSafe has been the perfect partner for us at RecargaPay during our rapid growth in the Brazilian app market. With over 10 million downloads, RecargaPay is taking Brazil by storm with its mission to provide Top Ups & Bill Payments for the Mobile Generation.
On July 4th, PSafe hailed RecargaPay as “the best top-up mobile app. RecargaPay enables users to simplify their lives, as the fastest and safest top-up app. With over 20 payment options, even unbanked users can top-up as many phones as they want.” http://www.psafe.com/blog/aplicativo-simplifica-sua-recarga-de-celular/
From a user acquisition perspective, the partnership with PSafe has been invaluable for our continued growth in Brazil. PSafe has a large and dedicated user base across all segments, and recommends our app to their users via a Recommended App section which features RecargaPay as a reliable app.
We receive a high volume of actively engaged users from PSafe every month. Using cohort and retention models, we are able to assess the value of these users over time. Our CPA costs from PSafe are comparable to large channels such as Google and Facebook, and we can attract new users from new segments with PSafe without cannibalizing or competing against existing campaigns. In our constant efforts to drive higher volumes without increasing CPAs, channel diversification makes us more competitive and less reliant on one traffic source.
Finally, robust tracking allows us to track users through the entire sales funnel.
CPA beats CPI any day! Engagement beats Downloads!
PSafe’s user base is also growing on a monthly basis, meaning that we can constantly hit new users with new creatives. Frequent optimization of creatives on a weekly rotation basis has proved to be very successful. This is a partnership that we plan to grow into 2017 and beyond.
It is not simply a question of placing ads in an app – more importantly, our two companies are aligned. As an anti-virus software, PSafe’s core values are trust and protection, and these are values that RecargaPay shares as a payment provider.
Consumers care about security for their phones, as shown by this Tech Republic survey. PSafe enables users to secure their phones, while RecargaPay provides safe payments, as our PCI Level II Certification attests to.Original blog post from PSafe’s blog, in Portuguese: July 4th 2016 – RecargaPay simplifica a forma de colocar crédito no celular